Joshua J. Heeley
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🚀 Professional Profile
Entrepreneur, AI Systems Architect and Digital Product Developer with extensive practical experience building production AI systems, autonomous agent frameworks, conversational AI platforms, business operating systems, intelligent automation solutions and SaaS products.
Founder of Zalingo and creator of multiple AI-powered platforms spanning conversational AI, business intelligence, coaching systems, fintech platforms, digital marketplaces, workflow automation and business operating systems.
Joshua combines over a decade of operational leadership experience in security, risk, investigation, quality and business systems with modern AI engineering and digital product development.
📌 Snapshot
Location:
Cape Town, South Africa
Email:
jjheeley@gmail.com
Phone:
077 274 4672
LinkedIn:
Joshua J. Heeley
🇿🇦 Afrikaanse Opsomming
Joshua J. Heeley is ’n AI-stelselargitek, digitale produkbouer en stigter van Zalingo. Hy bou praktiese AI-platforms, besigheidsoutomatisering, webtoepassings, markplekke en kliëntgerigte digitale stelsels.
Sy portefeulje sluit Zalingo, McFly Business OS, OmegaAI, VictoryPool, Gesonde Seks Coach, Colour-Full Media, All Good Gifts en QuickFixes in. Sy agtergrond in sekuriteit, risiko, ondersoek, kwaliteit en operasionele bestuur gee sy AI-werk ’n praktiese, werklike besigheidsfokus.
🧠 Core Expertise
Artificial Intelligence
- AI systems architecture
- LLM integration
- AI agent design
- RAG and knowledge systems
- Prompt engineering
- AI memory systems
Digital Products
- SaaS product development
- MVP development
- Progressive Web Apps
- WordPress applications
- API integrations
- Subscription platforms
Business Systems
- Workflow automation
- CRM design
- Business operating systems
- Customer portals
- Process optimisation
- Digital transformation
🌐 Key Projects & Portfolio
Zalingo Africa
Multilingual AI platform and AI services company built for South African business use cases, including chatbot systems, business integrations, customer service automation and knowledge retrieval.
McFly Business OS
AI-powered business operating system designed as a memory and intelligence layer for SMEs, covering meetings, email, contacts, tasks, decisions and business knowledge retrieval.
OmegaAI
Autonomous AI research and development project focused on self-improving frameworks, strategic decision engines, resource management, compression discovery, algorithm optimisation and AI memory architecture.
VictoryPool
Fintech-style digital platform focused on skill-based competition, rewards, user engagement and digital transactions.
Gesonde Seks Coach
Subscription coaching platform featuring Tim AI, monthly challenges, relationship assessments, journaling, gamification and mobile-first PWA functionality.
Colour-Full Media
Complete digital presence for a South African podcast and media brand, including website architecture, podcast integration, video integration, SEO and content management.
All Good Gifts
Multi-vendor e-commerce marketplace with vendor onboarding, marketplace management, product workflows, payment integrations and customer engagement tools.
QuickFixes
On-demand service marketplace connecting customers with local service providers through location-based matching, provider subscriptions, notifications and customer reviews.
💼 Experience
Founder & CEO — Zalingo
Leading the design, development, deployment and commercialisation of AI-powered products, automation systems and digital business platforms.
Quality Assurance & HSE Manager — Walker Scott Ltd
Led quality, safety and operational systems across high-risk environments and international operations.
Independent Consultant — Security, Risk & Operational Intelligence
Delivered advisory services across security management, risk assessment, investigations, operational intelligence and systems development.
🎓 Professional AI Development
Professional Diploma in AI Systems Development
Independent Portfolio-Based Professional Diploma | 2026
This credential reflects portfolio-based practical AI development and applied systems work.
- Autonomous AI systems architecture
- Large Language Model integration
- AI workflow automation
- AI-assisted product development
- AI continuity and memory systems
- Production AI deployment
- API and multi-system AI integrations
3,000+ practical hours
📚 Education & Qualifications
🛠️ Technology Stack
AI: OpenAI, Claude, Gemini, AI agents, retrieval systems, prompt engineering, conversational AI.
Development: Python, FastAPI, PHP, JavaScript, React, Next.js, WordPress, REST APIs.
Infrastructure: DigitalOcean, Ubuntu Linux, NGINX, PM2, cloud hosting, database management and deployment automation.
🏆 Selected Achievements
- Built and launched multiple AI-enabled products across coaching, media, fintech, marketplaces and business operations.
- Created McFly, an AI-powered Business Operating System for SMEs.
- Developed OmegaAI, an autonomous AI research framework.
- Combined operational leadership, risk management and AI engineering into practical deployable business systems.